Birla Institute of Technology, Mesra
Dr. Niraj Mishra
Assistant Professor, Management
PhD 		Contact Address
Permanent Address C-II/33, BIT, Mesra, Ranchi
Local Address C-II/33, BIT, Mesra, Ranchi
Phone (Office) +916512275233
Phone Residence 9871768849
Email Id nirajmishra@bitmesra.ac.in
Joined Institute on : 30-Jun-2004
  Work Experience
 
Teaching : 17 Years

Research : 02 Years

Individual: 19 Years
  Professional Background
  • Presently working as Assistant Professor in Department of Management, Birla Institute of Technology, Mesra Ranchi since June 2021.
  • Worked as Assistant Professor at Birla Institute of Technology, International Centre Muscat (Waljat College of Applied Sciences) from September 2006 till May 2021.
  • Worked as Lecturer in Department of Management, Birla Institute of Technology, Mesra, Ranchi from October 2005 to September 2006.
  • Worked as Associate Lecturer in Department of Management, Birla Institute of Technology Extension Centre Lalpur from January 2005 to September 2005.
  • Worked as Teaching Assistant in Department of Management, Birla Institute of Technology Extension Centre Lalpur from July 2004 to December 2004.
  • Worked as Research Associate on an AICTE sponsored project from August 2002 to June 2004 in Birla Institute of Technology, Mesra Ranchi.
  Research Areas
 

Research Projects Completed / Ongoing

Ongoing

  1. Major Research Project Funded by Deen Dayal Munda Tribal Research Institute, Ranchi

Title of Project: Possibilities of Inclusion of Tribal Languages in the Curriculum of DoW-run Residential Schools for STs and Assessment of Learning Aptitude of Students

Principal Investigator: Dr. Shradha Shivani

Co-Principal Investigator: Dr. Niraj Mishra

Project Fund: INR Nine lakhs

Project Duration: 06 months (Awarded in April 2022)

Completed

 

2. Successfully completed the Minor Research Project which was funded by Waljat College of Applied Sciences (Birla Institute of Technology, International Centre) as per given details:

 Title of Project: A study for investigating student selection process of higher education institute and suggesting measures for improving student strength at Waljat College of Applied Sciences

Principal Investigator: Dr. Niraj Mishra

Project Fund: OMR 600 (Equivalent to INR 1,15,000 – Rupees One lakh Fifteen Thousand only)

Project Duration: 1 year (July 2017- June 2018)

 

 

3. Major Research Project funded by The Research Council (TRC)-Oman as per given details:

 

 

Title of Project: A Study for Investigating Factors Influencing Student Preference of Private Higher Education Institutes in Oman

Principal Investigator: Dr. Niraj Mishra

Co-Principal Investigator: Dr. S.L Gupta

Project Fund: OMR 10,000 (Equivalent to INR 19,25,000 – Rupees Nineteen Lakh Twenty-Five Thousand only)

Project Duration: 2 years (Awarded in March 2019; Completed in March 2021)

 

4. Major Research Project funded by The Research Council (TRC)-Oman as per given details:

 

Title of Project: DEEPeduOM: A Novel prediction approach using Deep learning for academic quality evaluation in Oman

Principal Investigator: Dr. S.L Gupta

Co-Principal Investigator: Dr. Niraj Mishra

Project Fund: OMR 10,000 (Equivalent to INR 19,25,000 – Rupees Nineteen Lakh Twenty-Five Thousand only)

Project Duration: 2 years (Awarded in March 2019; Completed in March 2021)

 

The above projects have been funded by The Research Council (TRC)-Oman, a Government organization for funding research projects, under Block Funding Programme.

 

Consultancy Experience

1.Conducted MDP for Indane LPG Distributors during October 17-18, 2022. Train9ing cost was 2.25 Lakhs

2.Conducted MDP for Department of Labour, Government of Jharkhand during March 8-12, 2022 2022. Training cost was 7.5 Lakhs

3.Successfully prepared Perspective Plan for National Food for Work Programme (MNREGA), initiated by the Ministry of Rural Development, Government of India for Katihar and Araria districts of Bihar, India. Project Cost was 8.75 Lakhs ( Role: Co-PI)
  Publications
 

Publications in Journals

 

  • Mishra, N., Srivastava, P., Mahato, S. and Shivani, S. (2023), "Use and acceptance of crypto currencies in India: an evaluation of block chain application in financial sector using PLS SEM and ANN approach", International Journal of Quality & Reliability Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQRM-03-2023-0093

(Scopus Q2, ABDC-B)

  • Srivastava, P., Srivastava, S. and Mishra, N. (2023), "Impact of e-servicescape on hotel booking intention: examining the moderating role of COVID-19", Consumer Behavior in Tourism and Hospitality, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CBTH-03-2022-0076

(Scopus Q2, ABDC-B)

  • Mishra, N., Gupta, S.L, Srivastava, P. (2022), “Social Media Marketing and Brand Loyalty: Analyzing the mediating role of brand trust”, Thailand and The World Economy, 40(3), 55-63, ISSN-Online 2651-0529

(Scopus Q3)

  • Gupta, S. L., & Mishra, N. (2022), “Artificial Intelligence and Deep Learning-Based Information Retrieval Framework for Assessing Student Performance”, International Journal of Information Retrieval Research (IJIRR), 12(1), 1-27. http://doi.org/10.4018/IJIRR.2022010101

ISSN: 2155-6377

(ESCI & UGC Care Indexed)

  • Mishra, N., Gupta, S.L, Srivastava, P., Srivastava, S., & Kabir, M. (2022) “Student Acceptance of Social Media in Higher Education: An application of UTAUT2 model”, Thailand and The World Economy, 40(1), 88–108. ISSN-Online 2651-0529

(Scopus Q3)

  • Mishra, N, Gupta, S.L. (2021). “Factors and Influences Contributing to the College/University Selection: A Study of Private Higher Education Institutes (HEIs) in Oman”, TEM Journal, Vol 10 (2), 908-915 ISSN: 2217-8309

(Scopus Q3)

  • Mishra, N, Gupta, S.L. & Srivastava, A. (2020). “Influence of Social Media on Purchase Intention: A Study of Consumers in Oman”, Indian Journal of Commerce, Vol 73 (3), 77-91 ISSN: 2454-6801

(UCG Care List)

  • Mishra, N. (2019) “A Study on Customer Satisfaction, Trust and Loyalty Factors of M-Commerce in Oman”, International Journal of Management, IT & Engineering, Vol 9(5), 406-420 ISSN: 2249-0558

(UGC Old Journal List- S.No 11672)

  • Mishra, N. (2019) “Customer Satisfaction in e-services in context of online banking: A review of literature”, International Journal of Management, IT & Engineering, Vol 9(1), 391-402 ISSN: 2249-0558(UGC Old Journal List- S.No 11672)
  • Kumar,S., Mishra, N. (2017). “Customer satisfaction in e-banking sector in Oman”, Ahead International Journal of Recent Research Review, Vol.1(11), 16-20. ISSN: 2456-205X
  • Mishra, N & Varshney, S. (2017). “Understanding trust of American brand car owners in Oman”, Ahead International Journal of Recent Research Review, Vol.1(11), 144-153. ISSN: 2456-205X
  • Hans, A., Mubeen, S.A. & Mishra, N. (2015). “A study on occupational stress and quality of work life (QWL) in private colleges of Oman (Muscat)”, Global Business and Management Research: An International Journal, Vol. 7(3), 55-68 ISSN: 1947- 5667 (UGC Old Journal List- S.No 63165)
  • Varshney, S. & Mishra, N (2014) “Students perspective towards internship at higher education institutes in Oman”, The international Journal of Business & Management, 2(7), 109-114 ISSN: 2321-8916

  • Mishra, N (2013) “Service quality in online retail banking in India”, TRANS Asian Journal of Marketing & Management Research, 2(5),1-13 ISSN: 2279-0667

  • Kumar,S., Mishra, N. (2013). “Do retail stores’ attributes influence customer Satisfaction in India”, TRANS Asian Journal of Marketing & Management Research, 2(2), 28-39. ISSN: 2279-0667

  • Kumar,S, Mishra, N & Varshney, S.(2011). “Globalization and Growth of Indian Life Insurance Industry”, International Journal of Research in Commerce & Management, 3(10), 7-9. ISSN: 0976 - 2813

  • Mishra, N. & Shrivastava, P.(2011) “An Empirical Bivariate Case Study On Associations Between Select Factors Concerning Post Graduate Students And Their Academic Performance”, International Journal of Research in Commerce IT And Management, 1(6), 18-24. ISSN 2231-5756

  • Mishra, N,. & Kumar, S.(2010). “Quality Management in Indian Service Sector”, The Alternative, IX(2), 108-118. ISSN 0973-0451

  • Mishra, N. (2003).“Importance of marketing functions in Supply Chain Management”, Growth, MTI SAIL,31(2), 15-24. ISSN 2249-6394

  • Jha, A.N, & Mishra, N. (2003). “Impact of Inventory Management in Empowering Small Scale Sector with special reference to Youth India Trading Company”, Management Dynamics, Jaipuria Institute of Management, 4(1), 25-36 ISSN: 0972- 5067

  • Jha, A.N, & Mishra, N. (2002). “Role of Inventory Management in Ancillary Units with reference to the Development of Large Scale Industries - Analytical Study of Metal-O-Technik, Jamshedpur”, Growth, MTI SAIL, 30(3), 7-14. ISSN 2249-6394

  • Publications in Conference Proceedings

     

  • Kumari,N., Shivani,S. & Mishra, N. (2022). The Study of Post Purchase Regret on Health Insurance Products in India. International Conference on Sustainability: Research, Education and Practice. Organized by Department of Management, Birla Institute of Technology, Mesra during 30-31 May 2022.
  • Mishra,S., Kumar, S. & Mishra, N. (2022). Impact of Social Media Marketing Activities on Brand Equity and Brand Commitment in OTT Platform (Disney+ Hotstar). International Conference on Sustainability: Research, Education and Practice. Organized by Department of Management, Birla Institute of Technology, Mesra during 30-31 May 2022.Mishra, N. (2020).
  • Marketing during Recession: Strategies and Challenges. International Conference on Post Pandemic Corporate Management, Chanakya national Law University, Patna, 7th June 2020.
  • Gupta, S.L., Mishra, N. (2020). Determinants of Quality Education in B Schools in India. International Research Conference on Reimagining Business-Focus on Innovation, Indo Gulf Marketing Association, Dubai, August 29, 2020.
  • Mishra, N & Gupta, S.L. (2020). Innovations in Digital/Online Teaching and learning. International Research Conference on Reimagining Business-Focus on Innovation, Indo Gulf Marketing Association, Dubai, August 29, 2020.
  • Kumar,S., Mishra, N(2017) “Customer satisfaction in e-banking sector in Oman” SHCT Management Seminar- Oman, May 17, 2017.
  • Pinto, A., Shrivastava, M. & Mishra, N (2016). Acceptance and use of WhatsApp by college students in Oman. Symposium on Emerging Trends and Recent Technologies in Information and Communication Technologies (ETRT- ICT 2016), Colleges of Applied Sciences, Salalah, Oman
  • Mishra, N & Al-Omairi, T. A (2016). Impact of employee motivation on job satisfaction in higher education institute in Oman. International Conclave on Innovations in Engineering & Management, Waljat College of Applied Sciences, Muscat, Oman, 416-423 (ISBN 978-99969-0-773-9)
  • Varshney, S, Mishra, N., and Kumar, S. (2014). Dependence of Repeat Purchase in Tourism on Destination Image, Attitude and Motivation of the Tourists. VII International Tourism Congress, Sultan Qaboos University, Oman.
  • Mishra, N, & Shrivastava, M (2014). Impact of word-of-mouth communication in e- services: a review of literature. The 2nd International Conference on Applied Information and Communications Technology" - ICAICT 2014, Middle East College, Muscat, Oman)
  • Mishra, N., Sen, N., Ahmad, I (2012). Building Customer Relationships through New Media Formats: Emerging Trends. 3rd NCT Symposium, 22-23.
  • Kumar, S., Mishra, N., and Shrivastava, M. (2012). Salalah Khareef Season: A Trend Analysis of Visitors. Oman Symposium on Management 2012 Proceedings, 328-336.
  • Mishra, N,. & Srivastava, A.(2007). “Ethical and Legal Issues in Advertising in India” Conference on Advertising and Brand Building, BIT Extension Centre, Noida
  • Mishra, N,. & Srivastava, A.(2006). “Prospects of Organised Retailing in India” International Conference on Service Industry- Challenges and opportunities , Waljat Colleges of Applied Sciences, Muscat, Oman.
  • Jha, A.N, & Mishra, N. (2003). “A Financial Approach to Critical Evaluation of Inventory Management of Small Scale Industries – A case study of Bihar Rubber Co. Ltd.”, VII Annual  International  Conference  of  Society  of  Operations Management, IIM Indore, 19-21.Research Projects Completed / Ongoing
  Member of Professional Bodies
 
  • Registered as a peer reviewer with The Research Council Oman
  • Registered as an external reviewer with Oman Academic Accreditation Authority.
  • Life Member, ISTE
  Text and Reference Books
 

  • Book Editor

    Transforming Higher Education Through Digitalization: Insights, Tools, and Techniques” (2021) published by CRC Press, Taylor and Francis Group (ISBN: 978-0-367-67629-2)

  • “Digitalization of higher education using cloud computing: Implications, risk, and challenges” (2021) published by CRC Press, Taylor and Francis Group (ISBN: 9781003203070) (Scopus Indexed)

  • Book Chapter Authored

    Fith, M., Gupta, S. L., Mishra, N., & Yawar, M. (2021). Dimensions of Cloud Computing-Based Brand Equity Measurement in the Education Sector of  Oman and India. Digitalization of Higher Education Using Cloud Computing, 211–225. (Scopus Indexed) https://doi.org/10.1201/9781003203070-17

  • Jena, B. M., Gupta, S. L., & Mishra, N. (2021). Effectiveness of Online Learning and Face-to-Face Teaching Pedagogy. Transforming Higher Education Through Digitalization, 21–43. https://doi.org/10.1201/9781003132097-2

  • Srivastava, P., Srivastava, S., Gupta, S. L., & Mishra, N. (2021). Digital Learning Acceptance during COVID-19: A Sustainable Development Perspective. Disruptive Technologies for Society 5.0, 317–325. https://doi.org/10.1201/9781003154686-18

  • Mishra, N., Gupta, S.L. & Fith, M.(2020). “An Investigation of Factors Influencing Student Selection of Higher Education Institutes in Oman” 29-36, Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities and Strategies, Maharaja Agrasen University Publication (ISBN No. 978-81-942547-3-7)

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